We're hiring a…
Marketing Analyst, Acquisition- Consumer Market

At Cogeco, our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious.  We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile, dedicated, problem solvers.

Reporting to the Director, Value Management, the Marketing Analyst - Loyalty & Retention, will be accountable for identifying & supporting best in class Acquisition programs through deep analysis of sales, channel results and regional performance data.  As a member of the Value Management team, the individual will contribute to team success by identifying areas of opportunity/risk and recommending well thought out strategies and comprehensive business cases to improve customer experience, increase revenue and identify future growth opportunities.  

The Marketing Analyst  will support the Value Management Director, Market Managers and Operations Managers with campaign sizing, customer lists generation, performance tracking and post-mortem analysis.  

The Marketing Analyst will work closely with and influence the Marketing, Operations, Finance, Product Management and Business Intelligence teams.  Required to be a subject matter expert in analytics, finance and marketing.

• Support acquisition team with campaign and performance analytics.  
• Analyze complex customer data, financial data, trends and industry dynamics to identify and provide recommendations.
• Build models to support pricing and promotion decisions.
• Develop SQL queries, reports, excel models as needed to support various programs/campaigns.
• Monitor performance of sales data through various reports and systems.
• Design and develop new reports to support campaign objectives and channel initiatives.
• Partner with Business Intelligence team to establish dashboards and automated reports with KPIs to support data-driven decisions.
• Proactively identify opportunities to increase revenue and improve customer experience.
• Own the partnership with stakeholder teams and provide new ideas to enhance base management efforts. 
• Accountable for weekly, monthly and quarterly updates of all acquisition programs to senior leadership team.
• Interface with sales effectiveness, operations and product partners to review results and adapt programs to drive improved results. 

ACADEMIC TRAINING

• University Degree or combination of equivalent education and experience.
• MBA is an asset.

WORK EXPERIENCE

• Minimum of 5-7 years experience in a related industry with the majority in a large tele/cable communications company an asset. Experience in marketing analytics mandatory.

SPECIFIC COMPETENCIES

• Advanced knowledge of Office tools (Excel, PPT), and visualization tools (Tableau, Microstrategy, Power BI, Qlik or equivalent).
• Deep and broad understanding of campaign management tool preferred (such as Unica Campaign, SalesForce Marketing Cloud, Adobe Campaign or similar).
• Good understanding of modern data infrastructure (Google Cloud Platform, Big Query).
• Good understanding of SQL.
• Constantly challenging the status quo, pushing the organisation to deliver what is required to hit the numbers.
• Strong storyteller, able to build a strategy through to execution.
• Drive data excellence – data based decision making.
• Foster and values open dialogue & cross-functional team work.
• Strong communication skills, verbal and written.  Ability to present to sr leadership. 
• Bilingualism English/French is an asset.
• Self-motivated with the ability to take initiative in identifying and resolving problems independently as role will involve little in terms of technical support from manager.
• Winning customer service attitude and quality consciousness.

YOU’LL BENEFIT FROM:

• Flexibility: yes, we think that what you do matters. At work and at home.
• Fun: we laugh a lot, it makes every day brighter.
• Discounted services: we provide amazing services to our clients, and you’ll get them at home, because you deserve them.
• Rewarding Pay: let’s be honest, everybody likes to make a good salary. We offer attractive compensation packages, and it comes with a great culture. 
• Benefits: we’ve got you covered. 
• Career Evolution: join us and we will give you the tools to achieve your career goals!
• Technology: you have a passion for technology? Excellent, we do too. Here, you will manage, influence, play, create, fix, and shape the industry.

Diversity is an essential asset to our organization’s performance. We are committed to providing equal opportunities to all qualified individuals wishing to join our company, regardless of cultural and individual differences. We strive to build teams which reflect the diverse profiles and backgrounds of both the customers and communities we serve, firmly believing that this distinguishes Cogeco from competitors and contributes to our signature of excellence.